Story projects come in all shapes, and are by no means limited to the marketing or communication departments. As product individuation reaches physical reality, and as service ecosystems overtake physical products, stories will be deployed more and more to differentiate portfolio and drive enterprise through the difficult gates of growth – from starting up and going public to merging, acquiring, divesting, turning around and evolving into something else entirely. Metamorphosis, as the central motif of the Roman poet Ovid’s career, is the daily currency of commercial life. James and his international team of story artists guide and consult corporate projects at all stages of their development, including branding and naming new parts of the business, integrating merged identities, narrating difficult change and reaching new markets and audiences. We have worked across the technology, media and entertainment arenas and have consistent track records also in the financial services, public services, education, food and beverage, capital goods, consumer goods and automotive markets. We work across Europe, the United States and beyond.